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Alexis C. Russell
Marketing Strategist, Writer, Creative Director

Grounded in my Christian faith, I specialize in creating authentic, purpose-driven storytelling that empowers individuals and organizations.

Currently, I lead Creative Direction at Inspiring Experiences LLC and serve as Director of Strategic Experience & Marketing at EXP Studio® where I lead initiatives that foster creativity, connection, and impactful storytelling. I’ve also founded the Mindful Journal Club, a community focused on self-discovery and mental wellness. Through my work, I help people connect deeply with their stories and their purpose.

Over the years, I have collaborated with more than 60 businesses and organizations, providing strategic guidance and creative support to shape their stories and brands—amplifying their reach, deepening their impact, and expanding their audiences.

Beyond marketing, I facilitate workshops and speak at conferences nationwide, sharing insights on storytelling, leadership, and wellness. I believe every story holds power — to heal, inspire, and bring people closer to their true purpose.

Download + View  my portfolio here

Marketing Strategy Service Packages + Brand Partnerships

Our offerings are powered by my Storytelling Content Engine™ — a systematic storytelling layer embedded in every project. From interviews to quotes, stories become your brand’s heartbeat across web, campaigns, email, social, and PR.

$5,000
Timeline: 6 Weeks
Brand Strategy & Positioning
  • Brand/Organization Audit
    Uncover strengths, gaps + opportunities
  • Messaging Framework
    Refine mission, values, position + voice
  • Messaging Toolkit
    Ready-to-use copy for all messaging
  • Storytelling Content Engine™
    Story interviews + quotes for messaging
  • Add-On Option
    Naming + Tagline Development: $2K–$4K
Get Started
$5,000/mo
Marketing Strategy Support
  • Strategy Campaign Calendar
  • Content Creation for One Channel
    Social or email, content creation, scheduling engagement
  • Performance Reporting & Analytics Track results + optimize strategy
  • Storytelling Content Engine™
    Monthly Interview + newsletter story

  • Tiered Options
    Growth — $7,500/mo
    ‍• 
    Social, email, campaign support, event promotion; Storytelling Content Engine™ (monthly interviews, social graphics, quotes)

    Premium
    — $10,000/mo
    ‍• 
    Social, email, analytics, campaign support, event marketing strategy, Storytelling Content Engine™ (monthly interviews, newsletter, social graphics, testimonial bank)
Get Started
$7,500
Timeline: 6 weeks
Website & Digital Experience
  • Custom Website Redesign
    5 core pages designed for storytelling + conversion
  • UX & Accessibility Enhancements
    Ensure your site is intuitive + inclusive
  • Basic SEO Optimization
    SEO setup to improve visibility + search ranking

  • Tiered Options:
    Growth Website$15,000 Timeline: 8 weeks
    • Up to 8 pages with light CMS, content hub/blog, GA4 integration

    Premium Website: $22,500Timeline: 12 weeks
    • Up to 15 pages with full CMS setup, elevated UX/UI design, training, Storytelling Content Engine™
Get Started
$6,000–$15,000+
Custom Scope
Brand Collabs & Partnerships
  • Product Collaborations
    co-branded limited-edition journals, mindfulness tools, or lifestyle products
  • Experiential Campaigns
    Brand features with curated events or workshops in a meaningful, interactive way
  • Strategic Representation
    Aligned brand ambassadorships
  • Content + Storytelling
    Digital campaigns, multimedia storytelling, and branded narratives
  • This package goes beyond traditional sponsorships and dives into co-creation and innovation.
Get Started
$8,500/mo
Timeline: 12 months
The Elevation Package
(12 Months)
  • Everything in the 6-Month package plus:
  • Extended campaign rollouts
    Seasonal fundraising, annual events
  • Ongoing optimization of brand storytelling + digital platforms
  • Analytics + quarterly strategy reviews
  • Flex hours for special projects or partnerships
  • Storytelling Content Engine™
    Brand story pieces for use in messaging + campaigns; 12 monthly story features, testimonial bank + more
Get Started
$9,000/mo
Timeline: 6 months
The Elevation Package
(6 months)
  • Brand Strategy & Positioning
  • Website Redesign
  • 6 Months of Marketing Support
    Campaign planning, content creation, social media + newsletters
  • Event Marketing + Strategy Support
  • Performance Reporting & Analytics
Get Started
$130/mo
Regular
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Get Started
Enterprise
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Get Started
Service Packages to Elevate Your Brand

At every stage of growth, your brand deserves strategy, clarity, and execution that matches your vision. Whether you’re refreshing your identity, building a digital presence, or outsourcing marketing support, these packages are designed to meet you where you are — and take you further.

Inquire about Availability
Brand Strategy & Positioning

For brands ready to evolve their identity and storytelling.

We’ll help you uncover what makes your brand truly stand out and shape it into a clear, compelling narrative.

From your mission and values to your visual identity, you’ll leave with a messaging toolkit that strengthens your presence across campaigns, presentations, and fundraising.

Investment: $4K–$6K
Timeline: 
4–6 weeks

Website & Digital Experience

For organizations that need an aligned online presence.

Your website should do more than exist — it should engage. We design custom websites that are modern, accessible, and built for storytelling.

With UX improvements, SEO, and integrated analytics, your new site will be as functional as it is beautiful.

Investment: $6K–$10K
Timeline: 
6–8 weeks

Marketing Strategy Support

Your outsourced strategy and marketing partner.

Stretched thin but still need consistent marketing? This package gives you a dedicated marketing support without the overhead. Includes monthly campaign planning, social media management, content creation, newsletters, etc. — all with measurable reporting so you can see real results.

Investment: $3K-$8K/month
(Custom Scope)

The Elevation Package (Hybrid)

For companies needing a full rebrand and growth system.

For organizations ready to scale with confidence, this bundled package combines everything: a brand strategy refresh, a redesigned website, and six months of fractional marketing support. It’s the complete system to transform your brand and sustain growth long after launch.

Investment:
$20K–$30K
(Phased payments available)
Timeline: 6 Months Minimum

Brand Collabs & Partnerships

For brands and organizations seeking authentic, meaningful, memorable, and story-driven ways to connect with audiences.

This package goes beyond traditional sponsorships and dives into co-creation and innovation. Together, we design partnerships that feel fresh, purposeful, and rooted in storytelling.

Investment: $6K–$15K+ (Custom Scope)

  • Product Collaborations – limited-edition journals, mindfulness tools, or lifestyle products co-branded with your organization.

  • Experiential Campaigns – curated events, workshops, or pop-ups where your brand is featured in a meaningful, interactive way.

  • Strategic Representation – aligned brand ambassadorships that authentically connect your mission and expertise to wider audiences.

  • Content + Storytelling – digital campaigns, multimedia storytelling, and branded narratives that spotlight the collaboration.

Inquire about brand collabs

Let's Connect + Elevate Your Brand

Please fill out the quick form below and we'll be sure to reach out within 3-7 business days.

Thank you! Your submission has been received!
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Elevate your brand with Beacon.

The perfect starting point for agencies, creatives and businesses who insist on style and function in equal measure.

Be inspired from within with this deck of thought-provoking question
cards to remind you that you're a human being, not a human doing.

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Interface Design

Comprehensive Brand
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Web Presence
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Logos & Collateral
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Product Packaging
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Typography

Logos & Collateral
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Comprehensive Brand
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Product Packaging
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Web Presence
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Curated Assets

Web Presence
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Comprehensive Brand
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Product Packaging
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Logos & Collateral
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Comprehensive Brand
"I believe in people's will to learn, to empathize, to be themselves — I believe in the power of our stories to change the world."

Hi, I'm Alexis!

Founder, Writer & Self-Exploration Enthusiast

Hi there! I'm Alexis Russell — a passionate mother, wife, creator, and story enthusiast who loves, lives, and leads with empathy.

I've always been a creative soul. Singing, dancing, and poetry used to be the only ways I knew how to express myself. In 2018, while participating in the KIPP Leadership Accelerator, I had my "Aha!" moment and realized that each of my passions was a form of storytelling.

The thread that was weaving between each of my performances was connecting the dots to my most authentic self and purpose.

Today, I help other people tell their own stories. I've pivoted from being on the stage to setting the stage for others to share who they are with the world. I've become even more of a passionate writer and lover of the power of words and I've realized that I enjoy being a champion of self-exploration in both myself and others.

Over the last few years, I've gained quite a bit of storytelling and content creation experience. I've had the opportunity to partner with more than 50 local, national, and global nonprofits, causes, socially conscious organizations,  and business and community leaders as well as hundreds of individuals from around the country helping each of them to share their stories.

As the creator of Inspiring Experiences, I'm supporting people as they reframe their mindsets, build empathy and genuine connections with others, connect the dots on their self-discovery journeys, and craft and share their stories.

My hope is that you'll join me. Become part of my story and allow me to become part of yours.

Together, we can create a world where being our whole vulnerable, authentic, and empathetic selves is accepted and normalized through sharing our stories with each other.
01
Empathy
Empathy guides our actions and allows us to accept others as they are.
02
Authenticity
Choose authenticity. Practice letting go of who you think you are supposed to be and embrace who you really are.
03
Vulnerability
Our stories are not without blemishes. At the heart of authenticity is the courage to be vulnerable.
04
Connection
Sharing your story creates direction, grounding, and connection to yourself and others.
previous clients
Aésop, Bentley, Bose, Cartier, Kathmandu, Condé Nast, GE, Jaguar, Nike, L’Occitane, Penfolds, Rodd & Gunn, Sofitel, Zara
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